Categories

Business Ideas
Business Opportunities
Corporate
Home Business
International Business
Management
Online Business
Public Company
Public Relations
Small Business

Popular Articles

Post-26/11, India's conduct hailed by US Defence Sec
India"s conduct after the Mumbai-terrorist attack by Pakistan-based Lashkar-e-Taiba (LeT) has been statesmanlike, US Defense Secretary Robert Gates said today, praising the restrain shown by the Indian leadership after 26/11.

Centre for renewable energy plan in Ladakh
The Centre is preparing a development plan for harnessing renewable energy in Ladakh keeping in mind the expected load and hydro power potential of the region.

News of the day

CRR hike balances growth, inflation: RBI
Expressing concern over the rising food prices, the Reserve Bank of India (RBI) today said its move to ask banks to keep more cash with it was a carefully weighed decision to strike a balance between growth and inflation as it will not put an immediate pressure on interest rates.
Home Business

Sony launches Vaio X, touts it as world's lightest notebook

Thinning out competition, consumer electronics maker Sony today launched its new range of ultra slim notebooks priced at Rs 65,000, which the company claims to be the world"s lightest. - Game to play? - Sony records $292 mn loss in Q2 - Music industry wins India"s biggest plea bargaining case: IMI - Sony Ericsson shows off its new colours - Scene stealers - Yash Raj Films to make TV content for Sony Entertainment The product, Vaio X, which is a direct competitor of Apple"s Macbook Air, weighs around 600 grams and is half an inch thick. To emphasise the "slimness" of the notebook, Sony has signed Kareena Kapoor as the brand ambassador for Vaio X and will invest Rs 15 crore in India to market it. Besides, Sony India Managing Director Masaru Tamagawa said, "we are planning to invest Rs 200 crore across all our portfolios in India in marketing this fiscal". The company, that also launched a new range of notebooks — Vaio CW, starting at Rs 37,000 and netbooks priced at Rs 27,000, plans to garner 20 per cent market share in the consumer notebook segment by launching newer products, expanding buyer channels and investing aggressively in marketing, Tamagawa said. Currently, the company enjoys about 12 per cent market share.


Add your comment:
Name:
Site address: http://
Your message:
Enter today\\\\'s date, 2 digits
(spam protection):

© Copyright 2009