Online BusinessIndian SMBs lead in green spending
Sixty-three per cent of Indian IT organisations have deployed green server rooms to increase energy efficiency or have a pilot project underway, according to a joint study by IBM and the InfoTech Research Group.
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Even in a very difficult economic environment, small and medium enterprises (SMEs) in India are eager to actively invest in initiatives that reduce the environmental impact of their information technology, the study notes.
The findings show that more than 55 per cent of Indian companies are going to, or have already commissioned third-party environmental audits, purchased emission credits, or made improvements in their supply chain efficiency to reduce energy consumption.
Almost two-thirds of all companies globally are currently, or are planning within the next 12 months, to add virtualisation technology to their servers, consolidate storage systems, or retrofit their server rooms.
The study is based on a survey of more than 1,000 information technology executives at companies with between 100 and 1,000 employees across industries and in a dozen countries, including India, US, Canada, France, Germany and the UK.
“Businesses around the world have discovered that going green isn’t just good for the planet, it’s good for their bottom line,” said Ramesh Narasimhan, director — general business, IBM India/South Asia.
“The findings highlight how midsize companies are realising cost savings when adopting green IT initiatives.”